February 5th 2020

British Gas puts the love back into its brand by highlighting the joy of everyday family life

British Gas are building a more emotional connection with customers by reflecting their reality; a naturally inclusive, representative snapshot of modern Britain.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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British Gas puts the love back into its brand by highlighting the joy of everyday family life

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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