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Bupa smashes stereotypes of ageing

The lighthearted spot from MullenLowe underlines the fact that age is just a number

Nicola Kemp

Editorial Director Creativebrief



The second campaign under Bupa's new This Is Health platform to tackle key stereotypes around ageing, as explored in our Invisible Powerhouse research. Showcasing Bupa carehomes and retirement communities, the ad is running across Sky, AdSmart & social.

MullenLowe UK, London

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