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Business Finland invites people to relocate to Finland for a better life

As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.

Izzy Ashton

Deputy Editor, BITE

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Business Finland

Citizen’s earned media strategy for Business Finland positioned Finnish healthcare, technology and circular economy solutions as smart, sustainable and safe: vital messages for a world in crisis. 35 pieces of global coverage were secured, reaching 72 million.

Agency:
Citizen Relations, London

Disciplines

Public relations (PR)

Sector

Industrial

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