Hot Pick

Buxton breaks new ground with emotive campaign

The ‘Sweat and Tears’ campaign in partnership with mental health charity Mind normalises crying

Nicola Kemp

Editorial Director Creativebrief

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Buxton

Good hydration is as important for the mind as the body. That’s why Buxton and Mind have come together, promoting better mental and physical well-being through exercise and hydration. We’re proud to launch the campaign with a film that explores the importance of sweat and tears.

Agency:
Publicis•Poke, London

Disciplines

Advertising/Creative

Sector

Food & Drink