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CALM highlights the unseen signals of suicide with Lioness Fran Kirby

The campaign aims to help tackle the rising rates of suicide in young women under 25

Georgie Moreton

Deputy Editor, BITE Creativebrief



Unseen Signals, created by VMLY&R London, aims to challenge the stigma and stereotypes that prevent women from being supported, and help equip people with practical tools to take action and help save a life, as they feel diminished and invisible when speaking about mental health

VMLY&R, London

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