Coley Porter Bell

Jordans (Associated British Foods)

Account Manager Creativebrief

Reclaiming the soul of Jordans' Granola

Re-establish pride in Jordans as the no-nonsense, all-natural granola

Disciplines: Brand strategy, Branding / design

Sector: Food & Drink

Agency: Coley Porter Bell Limited

Food

The latest work by Mother entertains audiences by providing a mythological backstory to the ‘Believe in Chicken’ campaign.

The campaign from MullenLowe highlights that home made food can be better than takeaways.

The activation from Splendid leverages Northern icons in a gravy filled, ‘Vengeance Most Foul’ experience.

The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.

Real insights and an open-minded approach to marketing have successfully driven a step change at the organic food brand.