With summer upon us, it's officially cider season. British brand Cornish Orchards is reassuring audiences that their cider is one they can trust in a new summer campaign created by The Corner.

The campaign puts the cider in the hot seat and hooks it up to a lie detector test to verify its freshness. The humorous creative seeks to answer the question, ‘Can you trust your cider?’ to reassure audiences that Cornish Orchards should be their summer drink of choice. 

A campaign film shows two professional-looking polygraph technicians hook up a glass of Cornish Orchards to a polygraph lie detector test, alongside a generic brand glass of cider. The pair ask questions to the two drinks to verify which one is telling the truth when it comes to high quality.  

As 2025 continues to be a year where trust is thrown into question, the spot comedically takes on truth to cheekily reassure audiences. 

This theme of honesty and transparency is echoed throughout the Cornish Orchards brand. This year, Cornish Orchards is being open about its sustainability goals and its farm has completely ceased using fossil fuels for its production. The farm now runs entirely on renewable energy sources, reducing its future emissions by up to 94% without any offsetting, verified by The Carbon Trust.

“Cornish Orchards is like no other cider brand on the market, pressed and blended in the heart of Duloe, Cornwall, its genuine British production and pressing process is something we’re incredibly proud of,” says Robert Hobart, Marketing Director at Asahi UK.

He continues: “Highlighting the brand’s values of craftsmanship, conviviality and heritage, we’re confident our new advert, developed by creative agency The Corner, will cement the quality and passion pressed into every drop of Cornish Orchards in cider drinkers’ minds.”

The campaign rolled out across video-on-demand, with key placements during Jeremy Clarkson’s Farm on Amazon Prime, alongside social media and influencer activations. It aims to reach 6 million consumers and 58% of all cider drinkers across the UK.

Taking on truth and transparency with comedy, the campaign highlights Cornish Orchards' premium quality to appeal to cider drinkers this summertime.