Hot Pick

Durex’s latest campaign challenges taboos and misconceptions around anal sex

Durex’s new campaign is a powerful example of advertising which is determined to change the narrative, to dismantle outdated and often incorrect misconceptions and stigmas around sex

Izzy Ashton

Deputy Editor, BITE

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Durex

Anal sex remains stigmatised and underrepresented - including by media owners, which restrict reference to it in advertising. This campaign decries the fact ‘it’s 2020, and we still can’t talk about normal sex here’, as well as introducing a brand new chapter of the Kama Sutra...

Agency:
Havas, London