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freuds
Change4Life
Kara Melchers
Managing Editor, BITE Creativebrief
Sugar Boy Cannes Entry from freuds on Vimeo.
Sugar Boy
Launch new Sugar Smart app, designed to aid mums' understanding of the sugar within food & drinkÂ
Disciplines: Public relations (PR)
Sector: Public Sector
Agency: freuds
To launch the Change4Life Sugar Smart app, freuds introduced Sugar Boy - a kid made from 5,543 sugar cubes; the same shocking amount an average child eats in just one year. The stop-motion film cleverly animates the amount of sugar in everyday foods. To better connect with parents the film is narrated by a five year old boy.
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