BITE Insight

Operating under the strategic idea, Whatever you do, do it for real, FutureBrand redesigned Naturya’s brand identity, turning it from super food brand into a lifestyle offering.

Naturya is about changing the way we eat, making a healthy option attainable for everyone. The branding needed to reflect that.

FutureBrand created a new visual identity which incorporated a bold colour palette with added illustrations, extending this to include Naturya’s latest range of Super Cereal. The illustrations focus on and celebrate the hero ingredients in each pack, drawing the consumer’s attention to the quality contents of each box.

Each pack has its own unique personality whilst remaining cohesive within the entire range. The logo is placed at the centre of the identity, becoming a distinctive mark at the brand’s heart.