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Global Action Plan’s breathable billboard promotes cleaner air

Fewer commuters, more people opting to walk or cycle and less planes in the sky have led to lower levels of pollution recorded across London for the first time in years.

Izzy Ashton

Deputy Editor, BITE

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Global Action Plan

To prevent the return of pre-lockdown air pollution levels, our real-time ‘Breathable Billboard’ uses flowering lungs to visualise air quality. The lungs react to local ‘Daily Air Quality Index’ data - blooming when pollution levels are low and withering when they are high.

Agency:
Wonderhood Studios , London

Disciplines

Advertising/Creative

Sector

Charity

Related Tags

Environment OOH Pollution