June 10th 2021

Global brand and local artist: adidas and The Corner playfully troll England

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

Nicola Kemp

Editorial Director Creativebrief

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Global brand and local artist: adidas and The Corner playfully troll England

Nicola Kemp

Related Tags

Users who viewed this article also looked at:

YouTube levels up creator partnerships with social series

Why your talent strategy is your distinctive growth strategy

Why the future of influence is real life, not viral

Could AI agents be the ultimate activists?

The 2026 Creative Equals RISE Trend Report is live

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