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Global brand and local artist: adidas and The Corner playfully troll England

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

Nicola Kemp

Editorial Director Creativebrief



adidas make Scotland’s kit. Nike make England’s. So to get Scotland fans hyped for the Euro’s, we worked with Glaswegian graffiti artist @SprayPrince to troll England by giving their famous anthem a Scottish twist.

The Corner, London

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