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Guinness
HeyHuman
Kara Melchers
Managing Editor, BITE Creativebrief
Every Minute Made of Black
A 'bottle out' campaign to support the brand's sponsorship of the English Premier League
Disciplines: Brand strategy, Integrated marketing
Sector: Alcoholic Drinks
Agency: Every Minute Made of Black, HeyHuman
Guinness amplified every explosive minute of the English Premier League for African supporters, by giving them a stake in the game. Under each Guinness bottle crown was an individual minute to text. If a goal was scored in your minute, you were guaranteed a prize.
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