Hot Pick

How Raws set out to create a plastic free straw

With a ban on plastic straws coming into effect in 2020, Manifest worked with Raws to introduce a sustainable, bio-degradable alternative.

Izzy Ashton

Deputy Editor, BITE



We developed brand name ‘Raws’, created a brand manifesto that gave a big, Swedish ‘shut the fuck up’ to plastic, imagined a bright & playful visual identity and set a tone of voice that doesn’t ‘plastic coat’ the facts. Raws is a new straw brand that definitely doesn’t suck.

Manifest , London