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KFC removes its iconic slogan in its first ever global campaign

It’s an example of the power of reactive marketing, of reflecting the world the brand’s consumers actually live in right now whilst still keeping with KFC's irreverent tone.

Izzy Ashton

Deputy Editor, BITE

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KFC

In these Covid times, it seems that with great chicken, comes great responsibility. Cue, a chance for KFC to respond with a global message in their first-ever global campaign, addressing "the world's least appropriate slogan" head-on.

Agency:
Mother London, London

Disciplines

Advertising/Creative

Sector

Food & Drink

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Crisis Communications

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