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Let’s not waste our wonderful world

Hell Yeah! and OLIO launch hard-hitting campaign to raise awareness of the UK’s household waste crisis

Georgie Moreton

Deputy Editor, BITE Creativebrief



We throw away 2 billion tonnes of stuff from our homes every year globally, contributing to the climate crisis on a grand scale. Our campaign looked to do for household waste what Attenborough did for plastic, building awareness of OLIO and driving genuine behaviour change.

Hell Yeah!, London

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