The upbeat campaign from We Are Social supported the launch of Lucozade Mango Peachade.
Lucozade took over a Morrisons for the day in AJ’s home town of Watford, greeting shoppers at the storefront, dressing in a security officer disguise, and encouraging shoppers to get energised with Lucozade Mango Peachade.
Sector
Food & DrinkThe new era of social storytelling is at the top of the marketing agenda for all the right reasons. Done right, social storytelling enables brands to build community authentically.
It is this authenticity which sits at the heart of We Are Social Sport’s new campaign to promote Lucozade Mango Peachade Alert, starring boxing legend Anthony Joshua.
The team took over a Morrisons for the day in Joshua’s home town of Watford. He greeted shoppers at the storefront, dressed undercover in a security officer disguise, encouraging shoppers to get energised with Lucozade Mango Peachade. Armed with the shop's tannoy system and a megaphone, AJ hyped up shoppers and shared the benefits of Lucozade’s Alert range.
To support the hero film, Lucozade also created behind-the-scenes social first content with AJ, including getting himself hyped before his first shift, testing his memory with a classic shopping basket memory challenge, ASMR slow-mo sips, and more. The series will be shared on Lucozade’s Instagram page (@lucozade) throughout August and September.
A campaign which successfully shows when done right, social storytelling can ensure IRL buzz successfully travels to build authentic hype.
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