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Magnum mash-up of Kylie and Peggy Gou hit the right notes

The IPG collective MullenLowe, GOLIN London and MullenLowe Profero created the supercharged remix for Magnum Ice Cream

Georgie Moreton

Deputy Editor, BITE Creativebrief



Two decades after Kylie launched ‘Can’t Get You Out of My Head’, Magnum has remixed the classic with South Korean dance music icon Peggy Gou for its latest campaign - #MagnumRemix. A truly collaborative IPG campaign from Golin, Lola Mullenlowe and Mullenlowe Profero

Golin, London

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