April 15th 2020

Persil pivots to remind people that Home is Good

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

Izzy Ashton

Deputy Editor, BITE Creativebrief

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Persil pivots to remind people that Home is Good

Izzy Ashton

Related Tags

Users who viewed this article also looked at:

How can brands take responsibility in the social era?

One year on: How our agency helped recruit the army of COVID-19 volunteers

What marketers have learned from the coronavirus crisis

Breaking the coronavirus communications conundrum

The summer of no sampling

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