Hot Pick

PlayStation transforms London Underground signs into iconic gaming shapes

While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.

Izzy Ashton

Deputy Editor, BITE



To launch PS5, PlayStation took over Oxford Circus, transforming the traditional circle roundels into squares, triangles & crosses, the classic shapes of the Playstation controller. The campaign has taken the internet by storm & established PS5 as THE entertainment launch of 2020

Red Consultancy , London

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Social Media Gaming