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Premier Inn serves up a slice of countryside calm with Golin

The innovative audio-led campaign offers stressed-out consumers the ambient sounds of the countryside.

Nicola Kemp

Editorial Director Creativebrief


Premier Inn

To help the nation rest easy, we launched the world’s first ‘country’ music radio station – literally – capturing the sounds of the British countryside with help from popstar-turned-farmer, JB Gill. Tune in and chill out at

Golin, London

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