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Red Brick Road highlights NOMO’s big impact

The ‘It’s Kind of a Big Deal’ campaign brings to life the impact that NOMO chocolate has on people, particularly those with allergies or intolerances

Georgie Moreton

Deputy Editor, BITE Creativebrief



We’ve launched the first ever ATL (OOH, Social, Digital) campaign for “free from” chocolate brand NOMO, highlighting the fact that those with allergies and intolerances can now enjoy a chocolate bar that is as every bit as delicious as milk chocolate. It’s “kind of a big deal”.

Red Brick Road, London

On bad days, it seems like a little bit of chocolate is the only thing that can lift spirits. And no matter what allergies, dietary requirements or intolerances, NOMO aims to provide people with a chocolate bar that is just as delicious as milk chocolate.

With the help of agency Red Brick Road, NOMO’s first-ever ATL (OOH, Social, Digital) campaign ‘It’s Kind of a Big Deal’ highlights the huge impact that NOMO chocolate can have on people.

Created with Big Appetite Studios in Seattle via a remote shoot, the campaign puts NOMO chocolate bars front and centre, depicting larger than life chocolate bars surrounded by tiny excitable people exclaiming the likes of ‘I’m never letting go!’ and ‘This is ground-breaking!’. 

The stills capture the warmth and humour of the brand whilst highlighting the unique free-from values that allow an inclusive chocolate experience for all. By playing with size proportions and dimensions the artwork exemplifies the huge impact of the chocolate reinforcing the message; ‘It’s Kind of a Big Deal’.

The campaign will run across the UK throughout 2021, spanning rail transvision in national stations and national POS OOH in Tesco, Sainsbury’s and Waitrose, as well as social and digital across both paid and organic media.

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