Rightmove puts faith in the Lionesses

The tactical campaign pumped the Lionesses up to bring it home for England.

Nicola Kemp

Editorial Director Creativebrief

Rightmove

Playing on Rightmove's iconic brand mark, this tactical poster ran across London and Manchester in the run up to the Women's Euros Final.

Agency:: Neverland, London

Disciplines

Advertising/Creative

Sector

Online/E-commerce

Bite Insight

There was no guarantee that the history-making Lionesses would be Champions of Europe for the second successive time and become the first England Senior team in history to win a tournament overseas.

Yet Rightmove channelled the nation’s pride in a tactical campaign to predict ‘It’s coming home (again).’

Running on Out of Home sites across Manchester and London over the weekend alongside content around the match on their Instagram and TikTok channels. The team at Rightmove also updated their homepage with a St George’s cross theme to celebrate the win.

The move is the latest example of the brand’s agile and tactical approach to marketing, successfully playing in culture with a strapline which stood by a winning team before the final whistle blew.

When it comes to agile marketing, timing is everything. With the clarity of this simple spot, Rightmove underlines its ability to continue to be in the right place and the right time with the right message. A telling reminder that always-on marketing only works with a clear point of view.