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Rockshore and M&C Saatchi show the power of the festive anthem

A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period

Nicola Kemp

Editorial Director Creativebrief



Diageo asked us to create a fame-driving piece of work with a “Refreshingly Irish” take on the festive season! Recognising Boxing Day (St Stephen’s Day) as a key occasion for pub gatherings with friends, we thought what’s more Irish than Ronan Keating crooning about Rockshore?

M&C Saatchi, London

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