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Sky Sports embraces the cultural currency of women’s football

The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League

Nicola Kemp

Editorial Director Creativebrief


Sky Sports

Sky Sports has remixed Stormzy track Shut Up to create Keep Up as it promotes its coverage of the Barclays Women's Super League football tournament. Stormzy's cousin Nadia Rose performs the track and is joined by well-known grime artists such as Yungen, Stefflon Don.

McCann London, London

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