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Star Alliance, 'Digital Story' by Atomic
Digital Story draws our attention to the technology we often take for granted, that which makes our lives easier without us even realising.
Izzy Ashton
Deputy Editor, BITE CreativebriefStar Alliance
Behind the scenes, Star Alliance is working on new technology that makes travelling through the airport seamless. We brought this to life through the eyes of a child – who doesn’t see tech, but instead sees magic and wonder.
- Agency:
- Atomic, London
Sector
Travel/Tourism
Bite Insight
Frequently, whenever the trains are running late, I forget my umbrella or someone’s enormous rucksack is squashing me against the tube doors, I try and conjure up magical powers. I always fancied I had a little bit of Matilda in me. Alas, I stay squashed.
But, for the little girl who features in Star Alliance’s latest campaign from Atomic, Digital Story, she really feels as though she has been imbued with magical powers. As she waves her coloured ‘batons’ through the air, doors slide open, bags arrive and her Dad’s texts ping in.
The campaign has been created to highlight Star Alliance’s behind-the-scenes technology, designed to make a journey through the airport as seamless and painless as possible.
Digital Story draws our attention to the technology we often take for granted, that which makes our lives easier without us even realising. The campaign allows us to see this world through the innocent eyes of a child taking their first adventure. Because, for her, those moments really do feel like magic.
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