Sunshine
Ghd and Breast Cancer Now
Siân Blackman
Account Manager CreativebriefYou Are Not Defined By Your Hair
Ghd and Breast Cancer Now: Putting the Beauty Tutorial to Good Use
Disciplines: Advertising/Creative
Sector: Charity
Agency: Sunshine
This year around 1.7 million women will be told they have breast cancer. That's three every minute. Most of these women will lose their hair to chemotherapy, which is why we think it's great that ghd have partnered with Breast Cancer Now. Using the popular beauty tutorial format they demonstrate that we're not defined by our hair.