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TikTok invites users to #AskTheCEOs their most burning questions

The ever-evolving social media ecosystem is one in which users can lean into and learn from a wide variety of creators, rewriting the rules of creativity and success on a daily basis.

Izzy Ashton

Deputy Editor, BITE



We launched TikTok’s new Q&A product feature, with the creator campaign #AskTheCEOs in U.K. and #FragDieCEOs in Germany. Creators ‘spilled the tea’, opening the new feature to answer their viewers’ most burning questions and has notched up more than 86.2M view.

Gravity Road, London

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