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TikTok invites users to #AskTheCEOs their most burning questions
The ever-evolving social media ecosystem is one in which users can lean into and learn from a wide variety of creators, rewriting the rules of creativity and success on a daily basis.
Izzy Ashton
Deputy Editor, BITE Creativebrief
TikTok
We launched TikTok’s new Q&A product feature, with the creator campaign #AskTheCEOs in U.K. and #FragDieCEOs in Germany. Creators ‘spilled the tea’, opening the new feature to answer their viewers’ most burning questions and has notched up more than 86.2M view.
- Agency:
- Gravity Road, London
Sector
Media & Entertainment
Bite Insight
The democratisation of technology means that everyone plays on the same field. But it still means that some will be playing a better game than others.
TikTok’s new Q&A product feature allows people to engage with their favourite creators directly, to ask their most burning questions to understand how they too could build a million-follower offering. To invite them to, ‘spill the tea’.
A new creator campaign from Gravity Road has been designed to promote this new feature by encouraging viewers to #AskTheCEOs in the UK or #FragDieCEOs in Germany, the campaign enables users to ask their favourite creators anything they’d like to know. Creators include Michelin-trained chef @poppycooks sharing the story of her career or @ben revealing how the editing magic comes to life in his football videos.
TikTok’s Head of Creator and Product Marketing Europe, Paul Marvucic, says that the campaign embodies the spirit of creativity of TikTok and is inspired directly by our creators who are fast becoming the culture makers of today.
Social media platforms like TikTok have changed the business landscape. CEOs are no longer unattainable, suited individuals sitting in glass-walled offices. Instead, they are part of a social media-driven ecosystem in which everyone is reachable. It’s an ever-evolving ecosystem in which users can lean into and learn from a wide variety of creators, rewriting the rules of creativity and success on a daily basis.
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