Gravity Road

London www.gravityroad.com

Disciplines

  • Advertising/Creative
  • Branded content
  • Digital

About

We believe in Time Well Spent.



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New Work

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New Work

McCain

By Gravity Road

McCain Foods – the world’s biggest potato farmer – is pioneering Regenerative Agriculture with their next generation “Farms of the Future”. So we’re proud to launch their first global campaign of McCain Regen Fries to educate young audiences on how we need to #saveoursoil.

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New Work

TikTok

By Gravity Road

We launched TikTok’s new Q&A product feature, with the creator campaign #AskTheCEOs in U.K. and #FragDieCEOs in Germany. Creators ‘spilled the tea’, opening the new feature to answer their viewers’ most burning questions and has notched up more than 86.2M view.

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New Work

SMARTY

By Gravity Road

Getting the jargon-filled hard sell with our mobile contracts – we’ve all been there! Working with award-winning animator, designer and illustrator, Pencil Bandit, we created short animated films that focus on the ridiculous and confusing nonsense in the telco category.

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New Work

Sainsbury's

By Gravity Road

A LEGO first: An augmented reality filter that lets you be a LEGO Minifig. The filter effect for Instagram and Facebook gives you the power to create your own LEGO character and feature in your own digital Sainsbury’s collector card with up to 1.5 million combinations!

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New Work

Pret a Manger

By Gravity Road

Pret wanted the UK to know it's now serving a vegan bakery. But is a vegan croissant still a croissant? To spark the debate, we inserted the “Vegan Kwassont” into internet culture - reigniting a famous meme on TikTok, updating the Urban Dictionary and 'correcting' Deliveroo.

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New Work

Sainsbury's

By Gravity Road

Beyonce was about to drop 2020’s hottest fashion collab. But the internet started to point out that the whole collection looked like a UK supermarket’s uniform… A lot like it! In just 4 hours, Sainsbury’s responded with #Sainsbey, generating a media storm (and a few angry fans).

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New Work

Three UK

By Gravity Road

To celebrate the launch of Three's high speed 5G broadband, we brought together volumetric capture and holographic projection in a world first. The unique and immersive installation on London's Southbank dramatised the benefits of Three’s 5G home broadband over three epic nights.

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New Work

Sainsbury's

By Gravity Road

For Sainsbury’s 150 Days of Community birthday celebrations, we unveiled Signsbury’s: a deaf-friendly initiative to promote increased inclusivity in society. 100 staff learnt how to sign, in-store screens taught sign language for products and sign-singers entertained customers.

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New Work

Three UK

By Gravity Road

New Ofcom regulations make switching mobile provider quick and easy. To encourage people to switch to Three, we enlisted the help of five-times married Dame Joan Collins to advise users not to settle for something they don’t want. Just ditch and switch darling.

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New Work

SMARTY

By Gravity Road

Just how far do you have to go to get people to notice the best deal? Our stunt for SMARTY puts this to the test, making fun of so-called ‘British reserve’ and people’s capacity to spot a bargain. Will any customers ask for a discount? Or do we need more fluorescent signs...

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New Work

ThreeUK

By Gravity Road

We developed an Instagram Stories first in the form of an interactive 8-bit game for @ThreeUK. The execution pokes fun at the ‘phones are bad’ argument with a millennial protagonist whose aim is to make it through 3 levels of obstacles without looking up from her phone.

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New Work

Three UK

By Gravity Road

Is there any animal that personifies social sharing more accurately than a super cute puggerfly?!

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New Work

Advertising Week

By Gravity Road

Advertising to the advertisers is not an easy task.

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New Work

The Design Museum

By Gravity Road

Short film as part of a wider campaign to relaunch the Design Museum

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New Work

Oreo

By Gravity Road

Calfreezy and F2 tackle a typically Wonderfilled Oreo-themed assault course

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New Work

Three

By Gravity Road

Stream in, and stream out, I love my device, the device is me…

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New Work

Poker Stars

By Gravity Road

What happens when the World’s Fastest Man and the World’s Funniest Man go head-to-head?

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New Work

News Works

By Gravity Road

Print campaign running across digital out of home, print and digital editions of press.

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New Work

Sainsbury's

By Gravity Road

In celebration of the people who actively avoid having to deal with trick-or-treaters.