For many of us lucky enough to be able to work from home, our kitchen tables became desks and our friends and families our new colleagues. As lockdown extended, the four walls of our homes took on new meaning as the space we occupied became more precious in the middle of a global crisis.

But for many people, the home isn’t a safe space, in which they can belong and simply just be themselves. It is communities that exist outside a physical home that can often provide places where people can feel respected and cared for.

UK Black Pride have chosen to celebrate the notion of home in a new campaign, created by Ogilvy UK, to mark the organisation’s 15th anniversary. The campaign signifies that despite being apart during lockdown, the community can come together and celebrate in the ‘home’ that UK Black Pride have created for them.

‘This is Me. This is Home’ is an integrated digital, social and PR pro bono campaign featuring creative talent from across the Black and LGBTQ community telling their own stories and capturing what it means to be part of this community. Its aim is to reaffirm UK Black Pride’s mission as the 'pride-home' for Black and BAME LGBTQ people across the UK.

UK Black Pride will be hosting a day of celebrations on Sunday 16th August including performances, DJ sessions and speakers, alongside a series of virtual rooms hosted by partners across the community.

Angus George, Creative Director of Ogilvy Group explained: “What was so amazing about working with UK Black Pride was the opportunity for our creative department to better understand a community that is underrepresented not only in the agency world, but also within our own inclusion networks."

The campaign is a shining example of the power of collaborative creativity as it brought together people from across not only the agency capabilities but also two of the agency’s networks, Ogilvy Roots and Ogilvy Proud. It demonstrates just what can happen when marketers engage with the community they are looking to represent, to allow for authentic, powerful storytelling.