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Visa, 'All They Want For Christmas is You' by Saatchi & Saatchi
High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?
Izzy Ashton
Deputy Editor, BITE CreativebriefVisa UK
Visa turns the Christmas spotlight on real shopkeepers who are the heroes of Britain’s high streets.
- Agency:
- Saatchi & Saatchi, London
Sector
Financial Services
Bite Insight
High streets are supposedly dying. Shops are closing, shopkeepers leaving and conglomerates taking over. People shop online right, so why would they wander down to their local spot?
Visa UK, working with Saatchi & Saatchi have used their Christmas ad, All They Want For Christmas Is You, to highlight the fundamental and pivotal roles that many shopkeepers play on the British high street. In a karaoke-esque spot, we see the butcher, the greengrocer and the local bookseller, among others, singing a rendition of Mariah Carey’s All I Want For Christmas.
On a snow laden street, we’re taken inside a selection of shops and introduced to the real, local heroes at their helm. It’s a warmly comforting ad that focuses on the sense of community that permeates throughout the festive season.
The ad is a reminder that, while Amazon is all good and speedy, there’s nothing like wandering into your local store, having a quick chat to the shopkeeper and picking up something special. As Visa reminds us, ‘Make their wish come true. Support your local High Street’.
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