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Why adidas is encouraging footballers to take their boots into the unknown

Football is dominated by the noise around transfer fees, contracts, image rights and more. 'The Deal' from Iris cuts through all that to deliver a campaign that explores the pledge players must make not just to their boots, but to the game

David Sanger

PR & Content Manager

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Adidas

These boots come with some conditions, accept them and they're yours. #DareToCreate

Agency:
Iris, London

Guest Author

David Sanger

PR & Content Manager,

About

David collaborates with brands and agencies on getting the best coverage for all involved. In-house, he encourages his colleagues to divulge their most-guarded business secrets before publishing them online for all to see in the form of insight and opinion pieces. Before joining Creativebrief, David worked in the tote bag-dominated world of publishing and spent an ill-advised year at drama school. He spends his spare time writing and baking unhealthy cakes to eat whilst writing.


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