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Hot Pick

Lifebuoy returns to the UK to influence the nation’s hygiene habits

By Izzy Ashton

A new campaign recognises the unique position the brand is in during these uncertain times, using it as a force for good to bring about long lasting and vital behavioural change.

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Hot Pick

UK Black Pride marks its 15th anniversary by celebrating home

By Izzy Ashton

The campaign signifies that despite being apart during lockdown, the community can come together and celebrate in the ‘home’ that UK Black Pride have created for them.

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Hot Pick

Starbucks thanks customers for wearing a mask

By Izzy Ashton

By bringing some light-relief to mask-wearing, the brand successfully normalises something which all consumers must increasingly embrace as part of everyday life.

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Hot Pick

Global Action Plan’s breathable billboard promotes cleaner air

By Izzy Ashton

Fewer commuters, more people opting to walk or cycle and less planes in the sky have led to lower levels of pollution recorded across London for the first time in years.

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Hot Pick

Holland & Barrett creates a new wellness hub for the local community

By Izzy Ashton

Hubs like Holland & Barrett’s arguably signify the retail concepts of the future, stores that are not simply for purchasing but that can totally immerse the shopper in the brand’s world.

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Hot Pick

Xylem and Manchester City highlight escalating water shortage challenges for World Nature Conservation Day

By Izzy Ashton

For many football fans the reality of living with extreme water scarcity is now just one generation away, as a new campaign from Brave for Xylem demonstrates.

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Hot Pick

Harris and Hoole celebrate the opening of coffee shops and the onset of summer

By Izzy Ashton

At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.

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Hot Pick

LNDR tells the sweaty truth about activewear

By Izzy Ashton

The film cuts through the often used marketing slogans of live-laugh-love and namaslay that result in more eyes rolled than pairs of leggings sold.

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Hot Pick

McDonald’s and Leo Burnett hit the right notes with ‘Welcome Back’ campaign

By Nicola Kemp

The lines of cars at McDonald’s drive-throughs up and down the country were a welcome reminder of just how much consumers are craving a return to normality.

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Hot Pick

The AA celebrates the joy and freedom of driving

By Izzy Ashton

Whatever your plans this summer, whether you choose to holiday in your garden or at your local beach, this slot is a joyful reminder of the simple pleasure of a good song and the open road.

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Hot Pick

BETC London deliver truth and empathy for C&G Baby Club

By Nicola Kemp

The campaign aims to support parents in doing what feels right to them, while rejecting the judgement around their decisions.

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Hot Pick

Enterprise encourages people to get back to the things that matter

By Izzy Ashton

This slot is a joyful and nostalgic reminder of what happiness is still out there in the real world, of what there still is to enjoy, safely, about the summer months to come.

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Hot Pick

Blue Fuel’s nutrition offering wants to Fuel the Way You Play

By Izzy Ashton

As the world of sport begins to open back up, Blue Fuel’s launch coincides with both professional and amateur athletes’ alike needing to get back to their full playing capacity.

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Hot Pick

Viagra aims to shift the stigma and encourage open conversation

By Izzy Ashton

As the subject matter of advertising shifts to encompass a broader conversation about mental and sexual health, campaigns such as this latest from Viagra are helping to challenge and change societal norms for the better.

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