Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

British Gas celebrates the summer of sport

By Nicola Kemp

The new campaign, created by T&Pm and OMD UK, celebrates the power of sport and British Gas

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Hot Pick

The National Trust shows the power of space to feel to young people

By Nicola Kemp

The new campaign from Quiet Storm shows the emotional connection that comes from exploring National Trust properties

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Fuel Your Imagination

Innovation agency drives sustainability with Phoenix luggage

By Nicola Kemp

The Tela luggage range, designed in collaboration with Morrama, brings sustainability to design

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Fuel Your Imagination

Creature London brings imagination to Chessington World of Adventures

By Nicola Kemp

The ‘We’ve Got It’ campaign is designed to strengthen the park's reputation with young families

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Hot Pick

Ikea sets sights on youth appeal with Roblox jobs

By Nicola Kemp

The campaign, created by Mother, underlines that employee engagement doesn’t need to be boring

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Fuel Your Imagination

Nice wine company goes viral with Swift stunt

By Nicola Kemp

Fake Travis Kelce lookalike buying Nice wine racked up over a million views on TikTok

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Thought Leadership

Will the Paris Olympics mark a new era of inclusive, accessible sports storytelling?

By Nicola Kemp

We asked industry leaders their thoughts on the potential impact of the 2024 Games

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Interviews

‘My job is to say yes’

By Nicola Kemp

Jennifer Berry, CEO of Digitas UK, on listening to the next generation of talent, collaboration and calling people in

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Fuel Your Imagination

EE takes aim at online hate

By Nicola Kemp

The ‘Hate. Not in My Shirt’ campaign, created by Saatchi & Saatchi, is designed to combat all forms of online and offline hate.

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Thought Leadership

Euros 2024 mark a step change in sports storytelling

By Nicola Kemp

A roundup of the marketing highs and lows of Euro 2024 so far

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Fuel Your Imagination

Müller shows the power of rice with Declan Rice campaign

By Nicola Kemp

As the summer of sport heats up the rice brand is continuing to lean on its partnership with footballer Declan Rice

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Trend

No More Injury Time campaign blows the whistle on domestic abuse

By Nicola Kemp

The campaign created by The Wild By Jungle aims to raise awareness of the support available for anyone facing domestic violence

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Fuel Your Imagination

Heineken launches first Beer insurance plan

By Nicola Kemp

The beer brand is celebrating the summer of sport by offering fans replacements for spilt pints at selected pubs

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Fuel Your Imagination

Jung von Matt takes an employee-first approach to Cannes

By Nicola Kemp

The agency is taking 95 staff members to the advertising festival and booking out the Banana Camp hostel.

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Voices

Natalie Bell joins NABS as Trustee

By Nicola Kemp

The CEO of Manning Gottlieb OMD joins the industry charity as it continues its drive to advance the mental health of everybody in adland

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