
Disney celebrates 100th anniversary with landmark campaign
By Nicola Kemp
PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign
Read moreBy Nicola Kemp
A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life
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The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.
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A flurry of brand activations demonstrates the cultural firepower of women’s sport.
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An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict
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DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year
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The campaign promotes ‘Clear Head’ the alcohol-free beer brand which donates 5% of its sales to Talk Club
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Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change
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The fast food giant has utilised the power of creativity to cement its place in popular culture
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SheSays is launching a new campaign to raise awareness of the thousands of women and non-binary people who are living with hidden illnesses and disabilities in the creative industries.
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The new campaign marks a step change in marketing for the brand with a focus on the cost efficiency of taking public transport.
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A new report from Revolt and Kind underlines the long-term opportunity and unique cultural revolution powered by women’s football
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The programme, run in partnership with WYK Digital is focused on supporting under-served and under-represented young people
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New research from Beano underlines that shareability is key to connecting with Generation Alpha
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The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber
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