YouTube levels up creator partnerships with social series
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
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By Nicola Kemp
Sara Denby, Director of the Oxford Future of Marketing Initiative at the Saïd Business School at the University of Oxford, predicts a progressive future for AI agents.
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By Nicola Kemp
The free-to-download report shares learnings on how inclusion drives growth from brands including Nurofen, Mattel, Tony’s Chocolonely and the Financial Times.
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By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.
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By Nicola Kemp
The ‘Bring Me Sunshine’ campaign successfully brings authentic summer joy to life.
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By Nicola Kemp
Speaking at the Creative Equals RISE conference, Finola McDonnell, Chief Communications and Marketing Officer at the Financial Times, shared the importance of evolving a brand.
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By Nicola Kemp
As figures reveal that youth unemployment in the UK has topped a million, we asked industry leaders to have their say on making space for the next generation of talent.
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By Nicola Kemp
The Edge Brands are Missing research underlines the enduring power of doing good by society in polarising times.
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By Nicola Kemp
The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.
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By Nicola Kemp
The beautifully designed ‘Bring Back Stories’ campaign includes the brand’s first-ever television campaign.
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By Nicola Kemp
Speaking at the Creative Equals RISE conference, Amarilis Whitty, PR Director at Mattel, lifted the lid on Barbie’s ongoing drive to be the most diverse doll line in history.
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By Nicola Kemp
A coffee shop takeover in London will support the brand campaign.
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By Nicola Kemp
Kicking off RISE 2026, Ali Hanan, Founder and CEO of Creative Equals, urged the industry to embrace inclusion for growth.
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By Nicola Kemp
The government-backed growth mission has unveiled ambitious plans to showcase the creative firepower of the UK on a global stage.
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By Nicola Kemp
A 60-second film is designed to spark excitement ahead of the Men’s Rugby World Cup in Australia.
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