Lucozade goes football crazy with Bellingham campaign
By Nicola Kemp
The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.
Read more
By Nicola Kemp
The campaign from Ace of Hearts teases the gallery’s much-anticipated exhibition, Frida: The Making of an Icon.
Read more
By Nicola Kemp
The brand has placed itself at the heart of football fandom with a campaign rooted in the lived experience of fans.
Read more
By Nicola Kemp
We asked industry leaders if the most polarising tournament in history will spark reflection on the tournament’s marketing firepower.
Read more
By Nicola Kemp
The new campaign from the All England Lawn Tennis Club, created by VCCP, celebrates the 139th championship.
Read more
By Nicola Kemp
An international brand campaign, developed by VCCP, is designed to celebrate UK advertising.
Read more
By Nicola Kemp
The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.
Read more
By Nicola Kemp
‘The World’s Gone Football’ highlights the football fever surrounding the World Cup.
Read more
By Nicola Kemp
The ambitious brand storytelling, created by T&P, culminated in The Hawkstone Farmers Choir winning Britain’s Got Talent.
Read more
By Nicola Kemp
Creative Equal’s RISE conference underlined that inclusion is a core driver of growth, innovation and impactful partnerships.
Read more
By Nicola Kemp
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
Read more
By Nicola Kemp
Sara Denby, Director of the Oxford Future of Marketing Initiative at the Saïd Business School at the University of Oxford, predicts a progressive future for AI agents.
Read more
By Nicola Kemp
The free-to-download report shares learnings on how inclusion drives growth from brands including Nurofen, Mattel, Tony’s Chocolonely and the Financial Times.
Read more
By Nicola Kemp
‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.
Read more
By Nicola Kemp
The ‘Bring Me Sunshine’ campaign successfully brings authentic summer joy to life.
Read moreLooks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in