Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

How VMLY&R and Snapchat are connecting with Gen Z voters

The Speech to Street campaign turns to AR to create a platform for Gen Z creators to amplify their voices.

By Nicola Kemp

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Interviews

“If you’re ignoring diversity, you really aren’t doing your job”

Jerry Daykin, Senior Media Director, EMEA at GSK Consumer Healthcare Marketing, on why now is the time for the industry to make diversity a business imperative.

By Nicola Kemp

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Hot Pick

Now You Can shows the power of simplicity for haircare brand Batiste

As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.

By Nicola Kemp

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BITE Focus

#SeeingRed: How Hey Girls harnessed the power of anger to combat period poverty

One in ten women and girls in the UK cannot afford or access sanitary towels or tampons. This barbaric statistic has lit a creative fire for social enterprise Hey Girls, which is turning to the power of anger to tackle period poverty in the UK.

By Nicola Kemp

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Trend

How creative collaboration provided the firepower for the Give Her Space campaign

Sophia Johnson and Sophie Szilady, a creative team at The Brooklyn Brothers, share how they turned to creativity to create the space and the words to confront violence against women.

By Nicola Kemp

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Trend

Why now is the time for brands to harness power of the Thoughtful Marketing movement

A panel hosted by Bloom & Wild in partnership with Creativebrief underlined why now is the time for brands to prioritise empathy and humanity in their use of data.

By Nicola Kemp

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Interviews

Brands recognise the need to rethink, to re-advance and to repair

Karen Fraser, co-founder of Weiser Works, on the once in a generation opportunity to place sustainability at the heart of marketing.

By Nicola Kemp

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Interviews

“What is expected of a CMO nowadays is verging on unfair”

Rob Pierre, CEO of Jellyfish on why the future of marketing transformation requires marketers to recognise they don’t have all the answers.

By Nicola Kemp

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Hot Pick

Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration

The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.

By Nicola Kemp

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Fuel Your Imagination

Why Subway created a plant-based grime track for World Earth Day

With one third of consumers actively choosing to reduce their meat consumption, this plant-based innovation is not just about headlines.

By Nicola Kemp

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BITE Focus

UK advertising market poised for a strong rebound in 2021

The latest Advertising Association/WARC Expenditure Report forecasts a 15.2% rise in UK adspend, which will reach £27.0bn.

By Nicola Kemp

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Voices

Saatchi & Saatchi sets out to revolutionise the industry for working parents

Saatchi Family aims to support working parents and power the industry to build back better following the coronavirus crisis.

By Nicola Kemp

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Trend

EA Sports, adam&eveDDB and Channel 4 raise the bar for diversity

The broadcaster’s £1m Diversity in Advertising Award winning campaign tackles the lack of British Asian representation in professional football.

By Nicola Kemp

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Fuel Your Imagination

FARFETCH’s global campaign signals a hybrid approach to fashion

Through its latest campaign The Perfect Match #onlyonfarfetch, the brand is championing the importance of both physical and online shopping.

By Nicola Kemp

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Fuel Your Imagination

Settle into a five hour ASMR sleep aid from Sheba

In perhaps the first time in advertising history a brand is actively seeking to send its consumers into a deep slumber with an advertising campaign.

By Nicola Kemp

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