Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX
By Nicola Kemp
The flamingos are back to remind consumers to get their Christmas toys early
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The flamingos are back to remind consumers to get their Christmas toys early
Read moreBy Nicola Kemp
In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach
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The advertising industry’s annual summit is returning in 2025
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Creative leaders on how the industry can reignite British pride
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The out of home campaign is designed to drive inclusivity in advertising
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Mind expanding thinking designed to drive inclusion 365 days a year
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A global study published by The Unstereotype Alliance proves that inclusive advertising drives profit
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The out of home campaign encourages Londoners to sprint start their fitness journey
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The hotel brand is hoping to capitalise on London Fashion Week fever with a bed themed dress
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The Sole Survivor event leans on the storytelling of Squid Games and the Crystal Maze
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The global marketing push urges consumers to push back against wellness washing
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The brand won £250,000 of media spend on Sky as part of the brand’s push to amplify brands making a positive impact
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Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising
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The Missed Birthdays campaigns powerfully brings to life the missing pieces of the 6,929 families which have been affected by the tragedy of youth suicide
Read moreBy Nicola Kemp
The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes
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