Nicola Kemp

Managing Editor, BITE Email Nicola Kemp

About

Nicola Kemp is Managing Editor of BITE, where she oversees consumer trends and innovation across the creative industries. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3-year-old daughter and a 5-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

Ballantine’s Artist series underlines the power of brands to drive creativity

Ballantine’s collaboration with Brooklyn artist Scott Albrecht beautifully brings the brand’s ‘Time Well Spent’ positioning to life.

By Nicola Kemp

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Fuel Your Imagination

How King of Shaves and Beauty Banks brought purpose to the Black Friday frenzy

By choosing purpose over short-term profit, King of Shaves is successfully cutting through the noise, providing consumers with a thoughtful alternative to the traditional Black Friday binge.

By Nicola Kemp

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Voices

Don’t be a bystander to sexual harassment at Christmas

A new timeTo campaign highlights the urgency of tackling sexual harassment in advertising, particularly during the festive season.

By Nicola Kemp

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Thought Leadership

Great advertising is for life, not just for Christmas

The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.

By Nicola Kemp

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Hot Pick

How Renault made us fall in love with car advertising again

Today’s Renault Clio features the very latest technological innovations. Yet, as their new ad showcases so beautifully, it’s the societal and cultural shifts that have occurred over the past decades that are the most profound.

By Nicola Kemp

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Voices

Pay Gap Pound campaign proves equal pay is personal in advertising

A campaign from Mr President and SheSays highlights the importance of Equal Pay Day for the creative industries.

By Nicola Kemp

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Voices

Diageo CMO: “Too few women are in creative leadership positions”

Syl Saller, CMO of Diageo has called on the industry to increase the number of women in creative leadership roles, rolling out the #CreativeComeback scheme to the US and India.

By Nicola Kemp

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Voices

Reframing disability: How the creative industries can change the narrative

A cross-industry working group, brought together by the Media Trust, has come together to tackle the disability inclusion crisis within the creative industries.

By Nicola Kemp

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Thought Leadership

Does advertising need to regain its sense of humour?

In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?

By Nicola Kemp

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BITE Focus

Mindful money: How Triodos and The Kite Factory are revolutionising finance marketing

In the midst of a climate emergency and heightened awareness about consumption decisions, Triodos believes encouraging people to vote with their wallets is the key to long-term success.

By Nicola Kemp

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Interviews

Diana Tickell, CEO, NABS

Ahead of NABS’ first ever conference on workplace wellbeing, the organisation’s CEO examines the challenges facing the industry and the importance of prioritising mental health in the workplace.

By Nicola Kemp

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Fuel Your Imagination

#LetWhatsInsideOut: CALM & Topshop partner to launch a self-care label

Topshop and CALM's new clothing care label is evidence of the rise of self-care in marketing.

By Nicola Kemp

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Voices

Productivity vs. Presenteeism: Making flexible working a reality

The industry needs to move from viewing flexibility as a problem, to embracing the true opportunity new ways of working has to offer.

By Nicola Kemp

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Hot Pick

How Red Consultancy and Avon liberated the female nipple to drive awareness of Breast Cancer

Avon’s gutsy move to call on Instagram to lift its ban on the female nipple for Breast Cancer Awareness Month is social marketing at its best.

By Nicola Kemp

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Voices

Stop being a bystander: timeTo steps up its action against sexual harassment

The timeTo team urged the industry to increase its focus on ending sexual harassment in advertising at Bloomfest.

By Nicola Kemp

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