Nicola Kemp

Managing Editor, BITE Email Nicola Kemp

About

Nicola Kemp is Managing Editor of BITE, where she oversees consumer trends and innovation across the creative industries. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3-year-old daughter and a 5-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

How is on-the-go design being reimagined in a consumer ecosystem in which the rituals of life have changed?

With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.

By Nicola Kemp

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Trend

Bodyform’s #wombstories cut a swathe through the shame surrounding women’s bodies

A ground-breaking new campaign marks a step-change for the depiction of the lived-experience of women in advertising.

By Nicola Kemp

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Fuel Your Imagination

#FundAFuture shows the power of creativity for social good

Beam, the online platform which crowdfunds homeless people back into the workplace, has launched a new campaign, created by Good Brains for Good Brands.

By Nicola Kemp

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Thought Leadership

Have we reached peak thought leadership in marketing communications?

In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?

By Nicola Kemp

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Fuel Your Imagination

Why Slay Duggee turned to Animal Crossing for new release

Animal Crossing is helping Slay Duggee fulfil its mission of getting kids into heavy metal music, by giving them their first taste of a live show.

By Nicola Kemp

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Thought Leadership

How can marketing reinvigorate the high street as retail returns?

As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?

By Nicola Kemp

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Fuel Your Imagination

How World Refugee Day turned to football to empower communities

Far away from the bright lights and empty stadiums of the Premier League, a campaign for World Refugee Day powerfully represented the real strength of the beautiful game.

By Nicola Kemp

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Voices

“The advertising ecosystem is your supply chain”: Why O2 signed up to the Conscious Advertising Network

Posting a black box and a hashtag is no longer enough; consumers are demanding more accountability from brands about where their advertising appears.

By Nicola Kemp

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Voices

How do you keep creative in the midst of an extended lockdown?

A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.

By Nicola Kemp

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Thought Leadership

Have brands underestimated the role of listening when it comes to building and supporting online communities?

Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.

By Nicola Kemp

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Fuel Your Imagination

How SmileZ delivered digital love in lockdown

With time in short supply and tempers at times frayed, the SmileZ platform is a welcome reminder of the power of a simple thank you, a note, a joke, a beautiful piece of creative work.

By Nicola Kemp

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Hot Pick

#SleepBedless campaign launched by Depaul

Homeless charity Depaul UK is raising awareness of the catastrophic cost of hidden homeless in a digital campaign created in partnership with Publicis•Poke.

By Nicola Kemp

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Thought Leadership

How do you pivot in a crisis?

The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.

By Nicola Kemp

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Voices

How can brands capitalise on the power of sporting communities in lockdown?

As the Premier League re-starts in earnest this month and sporting bodies gently ease restrictions on training, now is the perfect time to reappraise the power of sport in marketing.

By Nicola Kemp

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Fuel Your Imagination

Belgium’s ‘Helpy Hour’ underlines the power of community support in crisis

In the midst of ongoing lockdown, the importance of the rituals of everyday life have come sharply into focus.

By Nicola Kemp

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