Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX

By Nicola Kemp

The flamingos are back to remind consumers to get their Christmas toys early

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Interviews

‘People crave meaningful experiences’

By Nicola Kemp

In a world of dead-scrolling and marketing overwhelm, Ben McMahon, Founder and Managing Director at Collaborate Global, advocates for a people-first approach

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Thought Leadership

Lead 2025 to focus on growth and value

By Nicola Kemp

The advertising industry’s annual summit is returning in 2025

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Thought Leadership

Where did Cool Britannia Go?

By Nicola Kemp

Creative leaders on how the industry can reignite British pride

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Voices

Diversity Standards Collective urges industry to ‘Just Ask’

By Nicola Kemp

The out of home campaign is designed to drive inclusivity in advertising

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Thought Leadership

Five must-reads for National Inclusion Week 2024

By Nicola Kemp

Mind expanding thinking designed to drive inclusion 365 days a year

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Thought Leadership

New research busts the myth of go woke and go broke

By Nicola Kemp

A global study published by The Unstereotype Alliance proves that inclusive advertising drives profit

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Fuel Your Imagination

Gymbox outdoor campaign creates a starting line for London

By Nicola Kemp

The out of home campaign encourages Londoners to sprint start their fitness journey

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Fuel Your Imagination

Travelodge teams up with Kate Moss lookalike for 24-hour dress launch

By Nicola Kemp

The hotel brand is hoping to capitalise on London Fashion Week fever with a bed themed dress

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Trend

Steve Madden leans on gamification for LFW push

By Nicola Kemp

The Sole Survivor event leans on the storytelling of Squid Games and the Crystal Maze

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Trend

Virgin Active campaign trolls toxic wellness culture

By Nicola Kemp

The global marketing push urges consumers to push back against wellness washing

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Fuel Your Imagination

Sustainable skincare brand UpCircle launches first TV campaign

By Nicola Kemp

The brand won £250,000 of media spend on Sky as part of the brand’s push to amplify brands making a positive impact

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Thought Leadership

ASA leans on the marketing firepower of the Meerkat for awareness campaign

By Nicola Kemp

Compare the Market and Acast has partnered with the Advertising Standards Authority to raise trust in advertising

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Voices

Calm and ITV spotlight young lives lost to suicide in prevention campaign

By Nicola Kemp

The Missed Birthdays campaigns powerfully brings to life the missing pieces of the 6,929 families which have been affected by the tragedy of youth suicide

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Trend

Brandtech brings ethics to AI for marketing leaders

By Nicola Kemp

The launch of Bias Breaker is taking aim at AI’s role in perpetuating stereotypes

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