Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

What will brand experiences look like in 2023?

By Nicola Kemp

With the cost of living crisis topping the industry agenda we asked a selection of leaders to predict what lies ahead for the brand experiences sector.

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Hot Pick

VMLY&R Commerce changes the narrative around Down Syndrome

By Nicola Kemp

The You-Can’t-Put-Me-Down Syndrome campaign is successfully driving a cultural movement to break down the stereotypes and ignorance around Down Syndrome.

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Interviews

'Brands didn’t work collectively’

By Nicola Kemp

Ete Davies, Chief Operating Officer at Dentsu Creative, EMEA & UK and host of the Conscious Advertising Network podcast on marketing lessons from the most controversial World Cup in history.

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Fuel Your Imagination

Balvenie teams with Hearst UK to celebrate the art of making

By Nicola Kemp

The single malt whisky is partnering with Harper's Bazaar and Esquire to explore modern creativity across disciplines.

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Voices

Outvertising calls on brands to step up and speak up at World Cup

By Nicola Kemp

The independent voice for LGBTQIA+ inclusion and representation within the advertising and marketing industry has called on brands to step up.

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Hot Pick

Thankyou for the Christmas ad

By Nicola Kemp

John Lewis and Adam&EveDDB continue to write the marketing rulebook of Christmas advertising.

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Voices

‘40 is only the beginning’

By Nicola Kemp

The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.

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Trend

Silence on the Qatar World Cup is not an option

By Nicola Kemp

IPA research reveals that consumers expect brands to address issues around the FIFA World Cup.

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Thought Leadership

Leaders from Pinterest and Dentsu Creative scoop Global Women in Marketing Awards

By Nicola Kemp

The Global Women in Marketing Awards recognised the women evolving the industry through game-changing and inspirational work.

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Voices

Nurofen and IPG take aim at the gender pain gap

By Nicola Kemp

The new purpose-led brand platform ‘See My Pain’ is rooted in action to close the gender pain gap

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Voices

WPP research into Minority Ethnic consumers reveals ‘courage gap’

By Nicola Kemp

The report urges brands to rethink assumptions and address unequal customer experiences.

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Hot Pick

MullenLowe Group UK brings love to life-changing careers for the NHS

By Nicola Kemp

The impactful and authentic campaign continues to drive applications to the NHS in a challenging market.

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Trend

McDonald’s launches ‘The Alternative Christmas List’

By Nicola Kemp

The fast food giant’s festive spot from Leo Burnett highlights the joy of togetherness at Christmas.

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Trend

John Lewis supports foster children in new Christmas campaign

By Nicola Kemp

The retailer has switched up its strategy in response to the challenges of Christmas 2022.

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Fuel Your Imagination

John Lewis drops Christmas ad teaser for #TheBeginner campaign

By Nicola Kemp

The social spot highlights that 'Christmas begins’ (and the John Lewis ad is out) tomorrow.

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