Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas
By Nicola Kemp
The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag
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Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag
Read moreBy Nicola Kemp
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
Read moreBy Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
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Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane
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Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer
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The Creative Bravery Beyond the Backlash toolkit has been designed to advance inclusive advertising
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Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand
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The new campaign from AMV BBDO was directed by ‘I Hate Suzie’ director Georgi Banks-Davies
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The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain
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Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the gravitas myth
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Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry Insights report.
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Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and gender nonconforming people
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The PR campaign, which is designed to appeal to students, plays on the comforting smell of fresh pizza
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In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully
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The flamingos are back to remind consumers to get their Christmas toys early
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