Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

‘Make that one day, today’

By Nicola Kemp

The Department for Education’s new campaign from M&C Saatchi is a rallying cry for reaching your full potential

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Interviews

‘Being a disruptive brand you are always going to break a few eggs’

By Nicola Kemp

Rory McEntee, Brand and Marketing Director at Gymbox, on redefining fitness culture, challenging category stereotypes and that bus ad

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Hot Pick

The Gym Group and Dept democratise fitness

By Nicola Kemp

The uplifting campaign successfully raises a smile in the midst of January storms

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Thought Leadership

Fresh Reads for a fresh year

By Nicola Kemp

Start the New Year with fresh thinking and insight from the Fresh Reads series, in partnership with Women in Marketing

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Thought Leadership

Ask better questions

By Nicola Kemp

At the end of 2023 we round up BITE’s Big Questions tackling the key issues that got the industry talking this year

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Thought Leadership

2023: A year of resilient creativity

By Nicola Kemp

As the industry heads towards the festive finish line BITE rounds up the best work of 2023

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Interviews

‘The enemy of creativity is fear’

By Nicola Kemp

Al MacCuish, Chairman of Sunshine and Jenna Barnet, CEO of Sunshine, on the power of cultural currency

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Thought Leadership

BITE’s Top Ten Long Reads of 2023

By Nicola Kemp

Human insight, AI, breakthrough work and Barbie dominated the top reads of 2023

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Hot Pick

Rockshore and M&C Saatchi show the power of the festive anthem

By Nicola Kemp

A new festive anthem from former Boyzone star Ronan Keating underlines the power of thinking beyond families in the festive period

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Thought Leadership

Creativebrief launches Diversity Drives Creativity report

By Nicola Kemp

The free to download report showcases the most inclusive and commercially impactful creative work.

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Trend

Smirnoff takes aim at social isolation with culture and inclusion focus

By Nicola Kemp

New global campaign from Diageo’s Smirnoff brand takes aim at feelings of disconnection and isolation around the world

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Fuel Your Imagination

Global teams up with Barclaycard, Global and Outernet for Jingle Bell Ball

By Nicola Kemp

The free event will see performances live-streamed from The O2’s Jingle Bell Ball

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Thought Leadership

Do brands need to shoulder more of the burden for creating more sustainable shopping habits this Christmas and take the pressure off consumers?

By Nicola Kemp

In a season of excess, industry leaders consider how to keep sustainability top of mind

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Trend

Elves ignore Santa in TUI’s first festive spot

By Nicola Kemp

The feel good campaign, created by Leo Burnett, celebrates the joy of escapism.

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Hot Pick

Tesco turning shoppers into Christmas trees hits the mark

By Nicola Kemp

#BecomeMoreChristmas is the weird festive advert we didn't know we needed.

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