Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas

By Nicola Kemp

The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag

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Thought Leadership

Do brands still treat the Menopause as a marketing moment?

By Nicola Kemp

We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause

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Thought Leadership

Brands place pause on marketing spend amid negative budget hype

By Nicola Kemp

The Bellwether Report chimed with the ominous sound of decreases in marketing budgets

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Trend

Snapchat debuts immersive AR high street

By Nicola Kemp

Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane

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Interviews

How Johnnie Walker redefined aspiration with sustainability and inclusivity

By Nicola Kemp

Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with the new luxury consumer

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Thought Leadership

Unstereotype Alliance launches guide to break the myth of backlash

By Nicola Kemp

The Creative Bravery Beyond the Backlash toolkit has been designed to advance inclusive advertising

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Fuel Your Imagination

Work.Life takes on corporate culture with tongue in cheek campaign

By Nicola Kemp

Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand

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Voices

Refuge turns to Billie Piper to voice the wordless experience of domestic abuse

By Nicola Kemp

The new campaign from AMV BBDO was directed by ‘I Hate Suzie’ director Georgi Banks-Davies

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Trend

McCann London launches agency ‘Pain Pledge’

By Nicola Kemp

The pledge, inspired by the agency’s ground-breaking ‘See My Pain’ campaign with Nurofen, aims to give practical support to employees in pain

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Voices

Closing the confidence gap

By Nicola Kemp

Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the gravitas myth

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Thought Leadership

Creativebrief report lifts the lid on the trends shaping marketing today

By Nicola Kemp

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry Insights report.

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Voices

Driving female leadership forward demands more than words

By Nicola Kemp

Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and gender nonconforming people

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Fuel Your Imagination

Papa Johns launches pizza diffuser

By Nicola Kemp

The PR campaign, which is designed to appeal to students, plays on the comforting smell of fresh pizza

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Thought Leadership

Is marketing fuelling doom spending?

By Nicola Kemp

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully

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Trend

Very kickstarts Christmas shopping bonanza with Flamingos and Charli XCX

By Nicola Kemp

The flamingos are back to remind consumers to get their Christmas toys early

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