Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

How #painstories turned to creativity to highlight women’s wordless pain

The creative team behind Essity’s ground-breaking #painstories campaign lift the lid on the normalisation of women’s pain in culture and the brand’s truth-telling work.

By Nicola Kemp

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Trend

Essity tackles the gender pain gap with ground-breaking #painstories campaign

A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.

By Nicola Kemp

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BITE Focus

Dr Jart+ and Impero on the shift from ecommerce to experience

The brand’s disruptive new AR-led campaign disrupts category norms and signals the rise of immersive digital experiences in ecommerce.

By Nicola Kemp

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BITE Focus

Ad Net Zero brings together cross industry coalition to take action on climate

The group’s supporter base has outlined its action plan to meaningful change in the run-up to COP26.

By Nicola Kemp

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Thought Leadership

How can brands better capitalise on the growth of DTC routes in the long-term?

The growth of direct-to-consumer routes have created new opportunities for brands but long-term shifts in buying behaviours will be built on more than just necessity.

By Nicola Kemp

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Voices

WACL campaign calls for Gender Pay Gap reporting to be reinstated

A hard-hitting campaign, in partnership with the Fawcett Society and the Chartered Management Institute, lays out the urgent need to reinstate mandatory Gender Pay Gap reporting.

By Nicola Kemp

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Fuel Your Imagination

Publicis•Poke salutes its home-schooling heroes with half-term activities

A week of half-term activities from Publicis•Poke shines a light on the practical and creative ways the industry can support working parents.

By Nicola Kemp

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Interviews

Helen Matthews, Chief People Officer, Ogilvy

From protecting the space for deep-thinking to intentionally making the space for deep and honest conversations, Ogilvy’s Head of People is at the forefront of building a future of work which works for everyone.

By Nicola Kemp

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BITE Focus

Breaking Strong: Why now is the time for brands to redefine masculinity

Stereotypes in the media and online are fanning the flames of the UK mental health crisis for men under 35 according to new research from UM.

By Nicola Kemp

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Trend

How the NHS and Pablo are changing behaviour and breaking taboos

‘Leave them certain’ delivers a masterclass in behavioural change by encouraging people to talk to their loved ones about organ donation.

By Nicola Kemp

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Voices

Gerety Awards 2021: Why now is the time to raise the representation bar

With 180 advertising and marketing leaders from 30 different countries, Gerety 2021 shows it is possible to raise the bar when it comes to elevating female leadership.

By Nicola Kemp

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Interviews

Louise Barber, Global Vice President of Marketing at DHL Supply Chain UK

At a time when delivery and supply chain has become crucial to brands and consumers alike, DHL’s marketing leader is doubling down on trust.

By Nicola Kemp

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Trend

Funny is power

Why Comic Relief and Pablo turned to the galvanising force of an unexpected giggle for Red Nose Day 2021.

By Nicola Kemp

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BITE Focus

Lego’s Julia Goldin on how diversity and digitisation is driving the brand forward

The brand’s marketing chief explained how seeing digitisation as an opportunity rather than an enemy has fuelled brand growth.

By Nicola Kemp

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BITE Focus

The long and the short of it is shareholders will be focused on revenue

Shareholders are going to be focused on how firms can deliver against revenue and there will be greater scrutiny on marketing spend with significant implications for the industry.

By Nicola Kemp

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