Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Interviews

“The corporate world is finally waking up to the fact it needs empathy.”

By Nicola Kemp

Belinda Parmar OBE, CEO of The Empathy Business, on why now is the time for business leaders to address overwhelm and embrace empathy

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Hot Pick

Pepsi Max and Ignis successfully showcase the power of the Lionesses

By Nicola Kemp

The brands’ multi-platformed support of the Women’s Euros underlines the power of brands to change the narrative.

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Thought Leadership

Has Instagram lost its marketing mojo?

By Nicola Kemp

Critics argue Instagram has lost its way with a series of changes that are too similar to the video streaming service TikTok, is the brand loosing it’s way?

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Voices

What you can learn from Bloom’s Menofesto

By Nicola Kemp

Bloom shares the best learnings from across the industry to help companies better support women through the Menopause.

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Voices

‘Would you be more careful with your vote if it was you that got pregnant?

By Nicola Kemp

Saatchi & Saatchi bring back the iconic Pregnant Man campaign in the wake of the overturning of Roe Vs. Wade.

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Hot Pick

Belvoir Farm and Hell Yeah! serve up a slice of fun

By Nicola Kemp

The first ever TV spot for the brand underlines the fact we have all been pronouncing it wrong.

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Trend

UK advertising market to contract in 2023

By Nicola Kemp

Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.

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Voices

Ad Net Zero launches second Global Summit

By Nicola Kemp

The online and in person event to tackle the climate crisis will be free to attend for advertising professionals.

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Thought Leadership

Marketing lessons from this year’s Cannes Lions

By Nicola Kemp

Can Cannes really drive change? A look back on the winning work and key themes from the festival.

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Voices

Empathetic, Resilient and Purpose-led

By Nicola Kemp

Ade Onilude, the founder and chief executive of Women in Marketing and Gabriela Lungu, Founder of WINGS Creative Leadership Lab and WIM on celebrating creativity.

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Voices

‘Change brings new confidence.’

By Nicola Kemp

Jessica Tamsedge, Chief Client Officer, McCann Europe and UK, on how motherhood is her creative fuel and the power of not trying to do it all.

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Interviews

“Change makes sense when it's not forced”

By Nicola Kemp

Morten Grubak, the Global ECD of Innovation at Virtue on the future of digital fashion and co-creation.

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Trend

Periods never sleep

By Nicola Kemp

A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia

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Thought Leadership

Doing Things Differently

By Nicola Kemp

What one thing would you like to see the industry do differently in 2022 when it comes to building a truly inclusive and diverse workforce?

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Interviews

Marketing to women in the post-femvertising era

By Nicola Kemp

Charlotte Willcocks, Head of Strategy at Impero on why now is the time to shift from empowerment to meaningful change in marketing to women.

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