Nicola Kemp

Managing Editor, BITE Email Nicola Kemp

About

Nicola Kemp is Managing Editor of BITE, where she oversees consumer trends and innovation across the creative industries. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3-year-old daughter and a 5-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

#ShareBaby campaign reflects a cultural shift in parenting

SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.

By Nicola Kemp

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Interviews

Dr Rebecca Swift, Global Head of Creative Insights, Getty Images

As a driving force in the ground-breaking Project #ShowUs, Rebecca Swift is successfully changing the visual narrative of advertising.

By Nicola Kemp

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BITE Focus

The BITE Big Read

We asked some of the leading minds in our industry what they are reading this summer when their smartphones are firmly in their pockets and their out of offices firmly on.

By Nicola Kemp

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Interviews

Emma Perkins, Head of LEGO Agency EMEA

Busting the myth of the ‘boring’ in-house creative and championing the next generation of female creative leaders, Emma Perkins lifts the lid on the future of creative work and the importance of mentoring.

By Nicola Kemp

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

By Nicola Kemp

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BITE Focus

Is recycled advertising a trend?

As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?

By Nicola Kemp

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BITE Focus

Blame Boris, Jeremy and Brexit: UK marketing budgets flatline in Bellwether

Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.

By Nicola Kemp

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Fuel Your Imagination

Flex For All

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.

By Nicola Kemp

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Thought Leadership

Virgin’s marketing chief: “Women feel they need to leave because they are not progressing”

At Bloom's event last month, a panel discussion explored why both brands and agencies need to change the industry’s approach to failure.

By Nicola Kemp

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Hot Pick

Simple x Little Mix, '#ChooseKindness' by TMW Unlimited

In the myriad of consequences of social media usage on consumers’ collective wellbeing, the impact and prevalence of cyber-bullying is one of the most worrying trends of recent years.

By Nicola Kemp

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

By Nicola Kemp

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Thought Leadership

“If you don’t do it for the right reasons, don’t do it”: The future of LGBT+ representation in marketing

M&C Saatchi's breakfast panel in partnership with Queer Britain explored LGBT+ representation in culture and why it matters for the industry.

By Nicola Kemp

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BITE Focus

Cannes Lions 2019: We are at a turning point for the industry

From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.

By Nicola Kemp

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Hot Pick

Bodyform, 'Viva La Vulva' by AMV BBDO

In boldly challenging the taboos that still surround women’s bodies, Bodyform’s 'Viva La Vulva' campaign has proved the power of marketing to smash through long-established stereotypes.

By Nicola Kemp

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Fuel Your Imagination

Microstep habit-stacking

In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.

By Nicola Kemp

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