Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

GENIE Talent dials up the creative inspiration with an advent calendar like no other

From the first of December, GENIE will be delivering a daily dose of creative inspiration via its virtual calendar, a welcome reminder of the ability of creativity to flourish, even in the midst of constraint.

By Nicola Kemp

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Fuel Your Imagination

D&AD goes digital to launch the most accessible annual ever

The concept of giving everyone a seat at the digital table is central to the launch of the 58th D&AD Annual.

By Nicola Kemp

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Voices

“If you feel like you are being held back, get out”

Fura Jóhannesdóttir, Chief Design Officer at Huge on taking risks, breaking down the barriers between physical and digital and the power of challenging the status quo.

By Nicola Kemp

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Hot Pick

NHS England and MullenLowe deliver a creative call to arms

‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.

By Nicola Kemp

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Hot Pick

Childline and The Gate stop kids in their tracks with stop motion storytelling

‘Nobody is Normal’ is a beautiful piece of creative work, a stop motion animation, that conveys the vital message to children; that you are not alone.

By Nicola Kemp

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Voices

Surviving the second lockdown

It's the sequel that no one wanted; as the industry faces up to a second lockdown NABS provides some much needed support and advice.

By Nicola Kemp

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BITE Focus

Platform’s launch underlines need for new models in adland for brands and talent

In the midst of this crisis, the drive to do things differently may well be born just as much from necessity as traditional entrepreneurial spirit, as Kate Bosomworth and Justin Tindall are demonstrating with Platform.

By Nicola Kemp

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Fuel Your Imagination

HI-CHEW shows the power of the bold and the bright to connect with Gen Z

Short, sharp and irreverent at times, punchy colour combinations bring the intense fruit flavours to the fore, resulting in a brand world that is highly distinctive and fun.

By Nicola Kemp

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Voices

“Brands are evolving faster than advertising agencies"

Rod Sobral, Global Chief Creative Officer at Oliver, on the evolution of the in-house model, the danger of hiding behind the myth of the ‘big creative idea’ and the importance of hybrid thinking.

By Nicola Kemp

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Fuel Your Imagination

Quality Street underlines the power of community in compelling Christmas spot

In the current climate, a pause for joy, togetherness and a well worn argument centred on a tin of Quality Street is a welcome one.

By Nicola Kemp

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Interviews

Claire Gillis, CEO International, WPP Health Practice

From ensuring digital transformation is focused on deeds not words, to opening the door to the next generation of talent, Claire Gillis leads through actions.

By Nicola Kemp

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Voices

Building back better: Industry leaders on the future of work

For individuals and agency leaders alike, the coronavirus crisis and looming restrictions mean that that there are often more questions than answers.

By Nicola Kemp

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Voices

Busting the myth of the great office return

How not to miss the once in a generation opportunity to reshape work for the better.

By Nicola Kemp

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Fuel Your Imagination

TBWA\London and The Book of Man team up to tackle Zoom fatigue

Six months into lockdown, when many of us have developed unsustainable ways of working, the combination of light relief and genuine pause for thought is a welcome one.

By Nicola Kemp

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Interviews

Alicia Skubick, Marketing Director, Intuit Quickbooks

Amidst the ongoing coronavirus crisis, there are some business leaders continuing to lead with openness and transparency, championing radical change &, above all, listening to consumers first.

By Nicola Kemp

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