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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Lucozade goes football crazy with Bellingham campaign

By Nicola Kemp

The summer football campaign, created by Zeal, features a wrap of London’s iconic BFI Imax cinema.

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Fuel Your Imagination

London’s Frida summer builds anticipation with teaser campaign

By Nicola Kemp

The campaign from Ace of Hearts teases the gallery’s much-anticipated exhibition, Frida: The Making of an Icon.

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Trend

Snapchat celebrates the emotion of football

By Nicola Kemp

The brand has placed itself at the heart of football fandom with a campaign rooted in the lived experience of fans.

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Thought Leadership

Is the men’s World Cup losing its marketing muscle?

By Nicola Kemp

We asked industry leaders if the most polarising tournament in history will spark reflection on the tournament’s marketing firepower.

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Trend

Wimbledon celebrates the beauty and the battle of The Championships

By Nicola Kemp

The new campaign from the All England Lawn Tennis Club, created by VCCP, celebrates the 139th championship.

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Thought Leadership

Advertising Association unveils fresh look for export arm

By Nicola Kemp

An international brand campaign, developed by VCCP, is designed to celebrate UK advertising.

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Trend

The Sun celebrates the shared obsession of the World Cup

By Nicola Kemp

The UK-wide campaign ‘World Cup For It’ is designed to showcase how The Sun app keeps the fans at peak World Cup fever 24/7.

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Trend

Sky Bet taps Roy Keane and Micah Richards for World Cup campaign

By Nicola Kemp

‘The World’s Gone Football’ highlights the football fever surrounding the World Cup.

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Trend

The Hawkstone Farmers Choir goes beyond branded content

By Nicola Kemp

The ambitious brand storytelling, created by T&P, culminated in The Hawkstone Farmers Choir winning Britain’s Got Talent.

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Voices

Top Trends From RISE 2026

By Nicola Kemp

Creative Equal’s RISE conference underlined that inclusion is a core driver of growth, innovation and impactful partnerships.

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Trend

YouTube levels up creator partnerships with social series

By Nicola Kemp

‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.

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Voices

Could AI agents be the ultimate activists?

By Nicola Kemp

Sara Denby, Director of the Oxford Future of Marketing Initiative at the Saïd Business School at the University of Oxford, predicts a progressive future for AI agents.

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Voices

The 2026 Creative Equals RISE Trend Report is live

By Nicola Kemp

The free-to-download report shares learnings on how inclusion drives growth from brands including Nurofen, Mattel, Tony’s Chocolonely and the Financial Times.

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Trend

Primark brings the summer vibes in new campaigns

By Nicola Kemp

‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.

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Hot Pick

Kopparberg and Neverland deliver the sunshine we all need

By Nicola Kemp

The ‘Bring Me Sunshine’ campaign successfully brings authentic summer joy to life.

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