Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

Disney celebrates 100th anniversary with landmark campaign

By Nicola Kemp

PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign

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Trend

Velvetise into happiness

By Nicola Kemp

A mesmerising new campaign from Hotel Chocolat uses Generative AI to bring the perfect cup of hot chocolate to life

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Trend

British Gas invites consumers to take a load off

By Nicola Kemp

The new campaign from The&Partnership underlines the role of brands in supporting consumers through the cost of living crisis.

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Thought Leadership

Women’s World Cup underlines it’s all to play for

By Nicola Kemp

A flurry of brand activations demonstrates the cultural firepower of women’s sport.

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Hot Pick

UNHCR and Jellyfish puncture the Back to School bubble

By Nicola Kemp

An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict

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Thought Leadership

DDB and Omnicom Take Top Honors at the 2023 Gerety Awards

By Nicola Kemp

DDB Worldwide has been awarded Global Network of the Year, DDB Chicago won Global Agency of the Year and Omnicom has won Holding Company of the Year

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Voices

Talk Club teams with Bristol Beer Factory to mark World Suicide Prevention Day

By Nicola Kemp

The campaign promotes ‘Clear Head’ the alcohol-free beer brand which donates 5% of its sales to Talk Club

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Interviews

‘It is all about placing a premium on breakthrough thinking’

By Nicola Kemp

Michelle Whelan, Co-CEO of VMLY&R and CEO of VMLY&R Commerce UK on the future of social commerce, AI and leading through change

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Thought Leadership

McDonald’s scoops most awarded brand in the world at Gerety Awards

By Nicola Kemp

The fast food giant has utilised the power of creativity to cement its place in popular culture

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Voices

‘It’s probably hormones’

By Nicola Kemp

SheSays is launching a new campaign to raise awareness of the thousands of women and non-binary people who are living with hidden illnesses and disabilities in the creative industries.

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Fuel Your Imagination

Transport for London champions value

By Nicola Kemp

The new campaign marks a step change in marketing for the brand with a focus on the cost efficiency of taking public transport.

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Trend

‘It feels like a revolution’

By Nicola Kemp

A new report from Revolt and Kind underlines the long-term opportunity and unique cultural revolution powered by women’s football

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Voices

Omnicom Media Group marks 100th placement

By Nicola Kemp

The programme, run in partnership with WYK Digital is focused on supporting under-served and under-represented young people

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Trend

Netflix’s ever-changing content opens a door to Gen Alpha

By Nicola Kemp

New research from Beano underlines that shareability is key to connecting with Generation Alpha

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Hot Pick

Uber and Mother turn to craft to highlight Reserve service

By Nicola Kemp

The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber

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