Nicola Kemp

Editorial Director Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

Five years on: How This Girl Can is still breaking boundaries

The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.

By Nicola Kemp

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Thought Leadership

Are we seeing a shift from celebrity to community in marketing and what will that mean for the future of marketing endorsement deals?

From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.

By Nicola Kemp

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Fuel Your Imagination

Marc Jacobs underlines the power of inclusivity with 'I am perfect as I am' campaign

Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.

By Nicola Kemp

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Fuel Your Imagination

Not another COVID ad: Coca-Cola and George The Poet deliver pure creative excellence

At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.

By Nicola Kemp

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Interviews

“The very act of having ideas is defiant”

Mark Pollard, Strategy CEO at Mighty Jungle on writing and busting the myths surrounding resilience, freelancing and imposter syndrome.

By Nicola Kemp

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Thought Leadership

No return to normal: 84% of shoppers will not return to the way things were

Research from Momentum Worldwide underlines that trends such as bulk buying and direct to consumer are here to stay.

By Nicola Kemp

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Trend

How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName

The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.

By Nicola Kemp

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Fuel Your Imagination

The London Essence Co and Splendid provide a taste of travel in new campaign

Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.

By Nicola Kemp

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Voices

The motherhood penalty is killing women’s creative careers in the coronavirus crisis

Women’s careers are in danger of becoming collateral damage in the pandemic. Here’s what you can do about it.

By Nicola Kemp

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Interviews

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK

The music industry has been at the sharp end of the coronavirus crisis, but collaboration and creativity remain top of the agenda.

By Nicola Kemp

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Voices

Greater than 11% launches fundraiser to support creative and non-binary women

Crowdfunder aims to support creatives through one-off grants in the midst of the coronavirus crisis.

By Nicola Kemp

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Voices

How to overcome a creative crisis of confidence in the midst of Coronavirus

Progression, promotion, project speed and scale; in the midst of a global pandemic the familiar refrain from the creative industry is a sense of an individual lack of momentum.

By Nicola Kemp

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Trend

The truth about lockdown for women is a story of strain and embracing a slower pace of life

Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.

By Nicola Kemp

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BITE Focus

BITE’s Big Lockdown Read

In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.

By Nicola Kemp

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BITE Focus

From Last Orders to getting back on the bar stool

How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.

By Nicola Kemp

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