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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

YouTube levels up creator partnerships with social series

By Nicola Kemp

‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.

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Voices

Could AI agents be the ultimate activists?

By Nicola Kemp

Sara Denby, Director of the Oxford Future of Marketing Initiative at the Saïd Business School at the University of Oxford, predicts a progressive future for AI agents.

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Voices

The 2026 Creative Equals RISE Trend Report is live

By Nicola Kemp

The free-to-download report shares learnings on how inclusion drives growth from brands including Nurofen, Mattel, Tony’s Chocolonely and the Financial Times.

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Trend

Primark brings the summer vibes in new campaigns

By Nicola Kemp

‘The Get Away’ campaign showcases the brand’s latest summer collection across the UK, the US and Spain.

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Hot Pick

Kopparberg and Neverland deliver the sunshine we all need

By Nicola Kemp

The ‘Bring Me Sunshine’ campaign successfully brings authentic summer joy to life.

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Voices

How the Financial Times is building its brand to reach new audiences

By Nicola Kemp

Speaking at the Creative Equals RISE conference, Finola McDonnell, Chief Communications and Marketing Officer at the Financial Times, shared the importance of evolving a brand.

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Thought Leadership

Should the industry be doing more to support young talent?

By Nicola Kemp

As figures reveal that youth unemployment in the UK has topped a million, we asked industry leaders to have their say on making space for the next generation of talent.

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Voices

Ipsos reveals what brings a divided nation together

By Nicola Kemp

The Edge Brands are Missing research underlines the enduring power of doing good by society in polarising times.

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Trend

Adidas leans on nostalgia for Backyard Legends campaign

By Nicola Kemp

The brand is leading the World Cup hype with a star-studded campaign including Timothée Chalamet, Lionel Messi, Bad Bunny, Lamine Yamal and Jude Bellingham.

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Trend

The Corner brings summer storytelling to menswear for Moss

By Nicola Kemp

The beautifully designed ‘Bring Back Stories’ campaign includes the brand’s first-ever television campaign.

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Voices

Marketing lessons from Autistic Barbie

By Nicola Kemp

Speaking at the Creative Equals RISE conference, Amarilis Whitty, PR Director at Mattel, lifted the lid on Barbie’s ongoing drive to be the most diverse doll line in history.

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Trend

Tem highlights the human cost of energy crisis

By Nicola Kemp

A coffee shop takeover in London will support the brand campaign.

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Voices

RISE 2026: ‘Inclusion is the new growth engine’

By Nicola Kemp

Kicking off RISE 2026, Ali Hanan, Founder and CEO of Creative Equals, urged the industry to embrace inclusion for growth.

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Thought Leadership

UK Advertising targets global growth at Cannes Lions

By Nicola Kemp

The government-backed growth mission has unveiled ambitious plans to showcase the creative firepower of the UK on a global stage.

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Trend

World Rugby unveils ‘Go All Out’ for global brand campaign

By Nicola Kemp

A 60-second film is designed to spark excitement ahead of the Men’s Rugby World Cup in Australia.

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