Hot Pick

How Bloom Gin is dismantling gender stereotypes

While the image of the whiskey drinking exec still pervades, campaigns like this from Bloom Gin are helping to rewrite the narrative and create more inclusive messaging for the alcoholic drinks sector.

Izzy Ashton

Deputy Editor, BITE



Whilst culturally the forward motion of female empowerment and equality is accelerating, the drinks category is still left on the shelf with dull and dusty ideas. ‘Live Full Bloom’ uses compelling photography and confident women to inspire BLOOM drinkers to seize every moment.

ZAK, London