Hot Pick

How Renault made us fall in love with car advertising again

Today’s Renault Clio features the very latest technological innovations. Yet, as their new ad showcases so beautifully, it’s the societal and cultural shifts that have occurred over the past decades that are the most profound.

Nicola Kemp

Managing Editor, BITE

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Renault

The story of two young friends and their shared experience of the quintessentially 90s school ‘French exchange’ and the relationship that blossoms over the following 30 years.

Agency:
Publicis•Poke, London

Disciplines

Advertising/Creative

Sector

Automotive

Related Tags

Automotive Representation