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How Vue’s latest work by Joint underlines the silent revolution in marketing

Vue's new campaign reflects the shift in recent years towards more mindful consumption of entertainment, an acknowledgment of the mental cost of constant connection.

Izzy Ashton

Assistant Editor, BITE

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Vue

Joint have created a new film that celebrates the power of big screen entertainment whilst shining a light on the overwhelming distractions in all of our everyday lives.

Agency:
Joint, London

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Cinema Entertainment