Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Anna Petrescu, Strategy Director working with Don’t Panic, looks beyond the myths to lift the lid on the genuine marketing challenge of connecting with Gen Z.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in