October 11th 2021

“Everyone is seeing things from a new lens this year.”

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

Nicola Kemp

Editorial Director Creativebrief

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“Everyone is seeing things from a new lens this year.”

Nicola Kemp

Related Tags

Users who viewed this article also looked at:

The live effect: how music experiences create lasting brand impact

The importance of an Oasis reunion

A tale of two cities: From Beatles' Liverpool to Taylor-Town

Virgin Media harness the power of music and live events to engage consumers

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