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Interviews

Kate Cox, VP & CMO EMEA, GoDaddy

“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."

Izzy Ashton

Deputy Editor, BITE Creativebrief

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