OceanSaver crabs promote plastic-free cleaning products
The campaign by Hearts and Minds, ‘The Ocean will Thank You’ focuses on positivity to encourage sustainable shopping habits
"One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function."
One of the key opportunities now is thinking about marketing outside of what we would consider traditional marketing and looking at yourself as a growth function.
Alice ter Haar
What’s becoming more and more clear is how numerical and analytical [marketing] is...The dynamism, and how you can use data, has completely changed the discipline.
Alice ter Haar
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