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MOO, 'Let's Get Physical' by Mr President
Life admin. It can be incredibly satisfying, or it can make you feel guilt-racked as you continue to procrastinate.
Izzy Ashton
Deputy Editor, BITE CreativebriefMOO
A light-hearted campaign that was made to capture the pure joy of great design made real with MOO. The concept was created to inspire the creative people who live and breathe beautifully printed design - with a little glitter and a lot of disco.
- Agency:
- Mr.President, London
Disciplines
Advertising/CreativeSector
Online/E-commerce
Bite Insight
Life admin. It can be incredibly satisfying, or it can make you feel guilt-racked as you continue to procrastinate. The jobs you move from one week’s to do list to the next, that glare up at you every time you glance down at your diary.
Mr President’s latest campaign for MOO however is determined to bring a little excitement to those tasks. ‘Let’s Get Physical’ is a glittery campaign that highlights the pleasing joy of a brilliantly designed business card.
As the designer clicks print and sits back in smug satisfaction, a confetti strewn disco party breaks out as the card appears in his hand. The campaign has been designed to raise awareness of MOO’s services within the creative industries.
Printing business cards is not an interesting endeavour to watch or undertake. But through this joyously soulful slot, MOO captures the delight creative people draw from seeing their designs brought to life. However rudimentary the task may seem.
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