From cyberbullying to bullying cyber
One of the predominant fears surrounding AI is its ability to understand, to feel. That it’s a little too close to human for comfort. We’ve conditioned ourselves to believe AI will surpass us, turn on us even. But what if it goes the other way?
There’s the possibility that we’re the ones who have become numb to our senses, and that with AI’s help we can reach a better understanding of not only our emotions, but our actions.
Non-profit Stomp Out Bullying and Grey New York, along with mental health expert Dr Jeff Gardere, have created Emma, a platform that processes the impact of negative social media posts.
We know online bullying is a serious problem, particularly for teenagers. It has never been easier, and more consequence-free, to negatively comment about someone. Yet the belief persists that emotional bullying is more easily brushed off compared to physical harm. A rare consideration is how it can wear down not just the body, but the mind too.
Emma was made to replicate this sensation, based on clinical studies that analyse the effect of bullying and abuse on the brain. The CPU, data volume, temperature, memory and more are all put at risk as Emma is subjected to bullying comments. In a video from Grey New York, Creative Technologist Colin White explains how the more of these comments Emma experiences, the more her CPU load, memory use and temperature increase, damaging her in the process.
The campaign highlights the strain negativity and abuse can have on real hardware to better show people the damage words do to humans’ emotional strength. As Dr Jeff Gardere explains, “I believe that Emma could be an incredible teaching tool because if we can help teens understand what happens when bullying occurs, we can empower them to do better.”