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Renault, 'Keep It Clean' by Publicis

Change is always going to illicit some push back, especially when that change comes at a price. When prices go up, it can be both annoying and frustrating.

Izzy Ashton

Assistant Editor, BITE

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Renault

Created by Publicis London, the out-of-home executions feature tweets from motorists who have become foul-mouthed with rage over the new system, in which vehicles that do not meet stringent emissions standards must pay a £12.50 charge to drive in central London.

Agency:
Publicis•Poke, London

Disciplines

Advertising/Creative

Sector

Automotive

Related Tags

Environment Social