So, after some research he realised there was nothing out there at the time that could offer any help or guidance when it came to language. He revealed, "I thought I've got the capital to do something about it even though it doesn't directly relate to me."
The power of the Right Pronoun is in its simplicity. As Miles has said, it uses technology that already exists to create a tool designed to make it easier for businesses and people to use the right language when addressing either their colleagues or their friends.
As with any change, often people's greatest fear with anything new or different, especially when it relates to identity and sexuality, is that they'll get something wrong. This app ensures that people can at least make an active effort in respecting the wishes of those who identify as non-binary.
As Miles explained, "The app is not targeted at non-binary people but aimed at the generic white straight male or female who runs a big business and wants to be inclusive but isn't sure how." The fundamental reason for the app's existence is, according to Miles, to start a conversation, one that centres around respect and inclusivity.
As for Miles, the next step is encouraging businesses and individuals to put their pronouns in their email signatures. He reveals that people who identify as non-binary are often "the forgotten group within the LGBTQ community." At the heart of the app is a small but integral gesture. That of acknowledgement. As Miles says, “all The Right Pronoun does is say I understand difference.”
Visit the Right Pronoun's website to find out more and download the app. Share your pronoun via Instagram to help make other people feel comfortable enough to share theirs.