Hot Pick

The RNIB and JAA show the power of inclusive design

For the first time a national newspaper in the UK has run a braille front cover is a meaningful media first.

Nicola Kemp

Editorial Director



RNIB’s Christmas campaign ‘Letter from Santa’, created by Good agency, helps children with visual impairments see Christmas differently. We brought this to life in media with a special ITV continuity announcement take-over and the UK's first ever braille national newspaper cover.

John Ayling & Associates, London

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Design Inclusion