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The RNIB and JAA show the power of inclusive design

For the first time a national newspaper in the UK has run a braille front cover is a meaningful media first.

Nicola Kemp

Editorial Director

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RNIB

RNIB’s Christmas campaign ‘Letter from Santa’, created by Good agency, helps children with visual impairments see Christmas differently. We brought this to life in media with a special ITV continuity announcement take-over and the UK's first ever braille national newspaper cover.

Agency:
John Ayling & Associates, London

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Design Inclusion