John Ayling & Associates

London http://jaa-media.co.uk/

Disciplines

  • Digital Media Planning and Buying
  • Media planning & buying
  • Search

About

JAA is the original independent media specialist for marketers that understand that first-class media thinking delivers business growth.



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New Work

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New Work

Barking Heads

By John Ayling & Associates

Barking Heads made their TV debut by sponsoring Bake Off: The Professionals on Channel 4. Idents created by Second Home Studios featured animated characters from the packaging Bailey and Byrne. Early results indicate a 35% year-on-year increase in new customers.

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New Work

Mind

By John Ayling & Associates

Mind needed to recruit donors fast, in anticipation of increased need for mental health support due to the Covid-19 crisis. We launched a TV and Digital campaign taking advantage of market value. Our deals are super flexible so we can adapt to the campaign performance mid-flight.

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New Work

The Royal Voluntary Service

By John Ayling & Associates

We are very proud to help the RVS recruit volunteers to help support the NHS. We used paid search delivering 75% of their targets in less than 12 hours - despite only being briefed 6 hours before the launch . The campaign is supported by paid social and radio.

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New Work

APM

By John Ayling & Associates

The Association of Project Management wanted to ignite interest for school leavers and students to consider careers in project management. JAA recommended using Tik Tok and became one of the first agencies to beta-test their self-serve platform delivering outstanding engagements.

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New Work

Gü Puds

By John Ayling & Associates

Gü wanted to create buzz around Valentine's so used JAA to create 'Love Notes' campaign on digital OOH and social. Dessert lovers submitted romantic tweets inspired by love song lyrics rhyming with Gü and got their messages broadcast live on the Waterloo Motion.

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New Work

The Happy Egg Co

By John Ayling & Associates

The Happy Egg Co needed to showcase how their eggs are strong source of Vitamin D - especially in the dark winter months. JAA partnered with ITV Breakfast to create saliency to shoppers and 'money can't buy' activation to trade category buyers. An eggsellence strategy!

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New Work

Barking Heads

By John Ayling & Associates

To build on their distinctive pack assets Barking Heads wanted to introduce their canine 'spokesdog' to advertise their dog food range. Following in the tradition of Fred Bassett and Marmaduke comic strips, JAA recommended newsbrands to bring Bailey to life. Woof!

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New Work

World Animal Protection

By John Ayling & Associates

To support World Animal Protection's tactical campaign against Expedia, JAA needed to be agile so bought tactical digital OOH on a very modest budget in micro-locations. This gained earned media value national newspapers delivering a multiple of 40 times the actual media spend.

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New Work

YuMove

By John Ayling & Associates

Following a successful regional test, YuMove launched a national TV campaign in September 2019 to raise awareness of canine mobility and how YuMove can help. The last spot coincided with sponsorship of ITV’s For the Love of Dogs which got tails wagging up and down the country.

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New Work

RSPCA

By John Ayling & Associates

The RSPCA asked us to help them promote their ‘Stock the Sleigh’ Christmas Appeal proposition, which we launched with success in 2018. In 2019, we developed our media strategy to focus on digital, and this ultimately delivered greater volumes and efficient cash donations YoY.

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New Work

Autoglym Lifeshine

By John Ayling & Associates

Autoglym wanted to increase their Lifeshine car paintwork and upholstery protection care sales whilst minimising wastage within a modest budget. JAA used mobile to precision-target car dealers (B2B) and recent car purchasers to upsell to Lifeshine increasing sales by 21.2%.

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New Work

Cats Protection

By John Ayling & Associates

Cats Protection wanted to showcase their heart-warming Christmas animation #LibbyLeftBehind. JAA launched the campaign in an exclusive ad breaktakeover in 'Garfield: A Tail of Two Kitties' on Channel 4 as well as supporting video views with social, paid search and display.

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New Work

Seksy Rocks

By John Ayling & Associates

Seksy Rocks ran across TV, digital and social in December 2019 to drive footfall into national jewellery stores and drive online traffic. The strategy launched using 'I'm A Celebrity Get Me Out Of Here' as way to build rapid awareness in the crucial retail period.

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New Work

IG

By John Ayling & Associates

IG wanted to maximise taking advantage of pre-election market volatility. So JAA persuaded City AM to launch City PM as an evening title for one day only prior to the December 2019 General Election outlining how to trade the political volatility exclusively on behalf of IG.