Every single time I watch a film or a TV show, I imagine myself living in that world. What would it smell/sound/feel like? Would I blend in or would I stand out like a sore thumb? The beauty of these imaginary wanderings is that they form an extension to the show itself, adding a personal level of drama and intrigue to the already captivating world.
As part of SkyQ’s partnership with Netflix, RPM created an immersive experience which invited audiences to actually become part of their favourite shows. You could sip tea like you were a royal in The Crown, feel the cold beyond the wall in Game of Thrones, search for Stranger Things’ Will or pull up a chair in Westworld’s Mariposa Saloon.
The House of SkyQ was hosted for four nights at the Vinyl Factory and boasted four unique rooms complete with themed cocktail bars. Each room showed off the latest SkyQ technology and provided a myriad of Instagramable opportunities.
There can be no doubt about TV shows’ ever-growing popularity, something helped by the rapid growth of streaming platforms. But the beauty of this campaign is that it ties this popularity to the audience’s desire for a memorable experience, one that they can both live in real time but also capture for their social feeds.