Hot Pick

Sloggi and MullenLowe partner with CSM students to go behind the scenes on their latest campaign

Whilst a brilliant creative campaign, this piece of work demonstrates the agency’s commitment, alongside their brand partner, to honour and celebrate young talent and their creativity.

Izzy Ashton

Assistant Editor, BITE

Share


sloggi

Using a meta-fashion concept to display sloggi's new range from ‘behind the scenes’, the team depicted the creative process behind a fashion editorial. The campaign pulled apart the components and principles of traditional fashion photoshoots by capturing models between shots.

Agency:
MullenLowe Group UK, London

Disciplines

Advertising/Creative

Sector

Fashion