AMVBBDO is the most awarded UK agency at this year’s Gerety awards, scooping a Grand Prix for its Never Just A Period campaign for Bodyform/Libresse as well as 5 Gold and 2 Silver awards.

This year’s Gerety jury counted record participation with 270 judges across 52 different countries. The judges are all looking at the work through the powerful perspective of a female lens to reward the best creative campaigns. 

The complete list of winners includes 4 Grand Prix, 36 Gold, 80 Silver and 65 Bronze, with first-time recognitions for Paraguay and Kazakhstan.

The Grand Prix winners include:

• The Final Copy of Ilon Specht for L'Oréal Paris by McCann Paris (France) in the Entertainment CUT, Online Video 
• Senna's Cut for Netflix by Monks Buenos Aires (Argentina) in the Craft CUT, Editing
• Price Packs for PENNY by SERVICEPLAN GERMANY in the Communication Cut, Product & Packaging Design       
• Never Just A Period for Bodyform/Libresse by Abbott Mead Vickers BBDO (United Kingdom) in the Craft Cut, Art Direction

UK winners include: 

• McCann London with 2 gold for The Cheeky Controller for Xbox
• MullenLowe UK with 1 gold, 1 silver and 1 bronze with the campaign It's Part of the Game-Dirt is Good for Persil
• NOMINT with 4 silver with In Hot Water for WWF
• VML UK with 3 silver and 1 bronze for Unsilence the Crowd for Sela
• Riff Raff Films with 2 silver with the campaigns Usyk Vs Fury "Reignited" for Riyadh Season and Wherever We Go for Telstra and a bronze for Everything or Nothing for "General Entertainment Authority”
• Edelman with 1 silver and 1 bronze with The Mayo Exchange for Hellmann's
• Biscuit Filmworks with 1 silver with the campaign Paris Paralympics: 2024 Considering What for Channel 4 
• Ketchum with 1 bronze for Liming with Gran for University of Cambridge & Genomics England.

Sharing her thoughts on AMVBBDO’s Grand Prix award-winning campaign, Oriane (Abouattier) Canfrin, Head of Marketing and Communications, Ecobank and Grand Jury member from Côte d'Ivoire, explained: “Never Just A Period is the kind of work that transcends borders, industries, and generations. Whatever our background, profession, or age, as women we’ve all felt (or should feel) concerned by the message it carries. It’s bold, unapologetic, and beautifully executed. This campaign breaks taboos, and it builds empathy with striking aesthetics and that, to me, is Grand Prix-worthy.”

The Gerety Awards are unique because they judge all advertising, not just advertising to women, through the female lens. On September 17th, Nicola Kemp, Editorial Director at Creativebrief, will meet with some of the jury to discuss the top trends from this year’s Gerety Awards and share their insights on the future of the industry.

To see a list of all of the 2025 winners, please click here.